A series of short programs designed for the Government’s “Clean Energy Future” website. As part of the complex clean energy policy implementation in 2011, a multipart communications strategy was required, encompassing a number of distinct, broadly distributed programs. The animation series was a central part of the first stage of communication about the carbon pricing initiative. A second series was produced in 2012 to launch the implementation of the Carbon Policy with two animation programs and a series of case studies to inform the audience of the policy.